How can you make your business visible in AI search?
Users no longer search only through classic Google results. More and more questions receive direct answers in AI Overviews, ChatGPT, Perplexity, Gemini and other AI assistants. This changes the way people discover brands, services and expert content. AEO / GEO optimization helps your website become clearer, more authoritative and easier to understand for both search engines and AI systems. The goal is not to replace SEO, but to upgrade your SEO strategy so your business can be present where customers already ask their questions.
What is AEO / GEO optimization?
AEO means Answer Engine Optimization - optimization for search engines and systems that provide direct answers. GEO means Generative Engine Optimization - optimization for generative AI platforms that collect, analyze and summarize information from different sources. In practice, this includes clearly structured content, well-formulated answers, strong entity signals, schema markup, relevant questions and answers, authoritative citations and consistent brand presentation across online channels. The clearer, more reliable and more useful your business information is, the higher the chance it can be used as a source or recommendation in AI answers.
How is it different from classic SEO?
Classic SEO focuses on search rankings, organic traffic, technical optimization, content and authority. AEO / GEO uses the same foundations, but adds a new focus - how your content is understood, summarized and cited by AI systems. It is no longer enough for a page to simply contain keywords. It needs to answer real user questions clearly, demonstrate expertise, follow a logical structure and support its claims with trustworthy signals. This is especially important for businesses that want to be recommended in comparisons, local searches, product research and informational queries.
What do you achieve with AEO / GEO optimization?
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What AEO / GEO services do we offer?
We check how your brand, services and competitors appear in Google, AI Overviews, ChatGPT, Perplexity and other AI environments. We analyze real user questions, high-potential topics and gaps in the current content.
We create and improve content so it answers specific questions clearly, follows a logical heading structure, includes useful FAQ blocks, strong internal links and better topical depth. The focus is usefulness, clarity and trust.
We prepare recommendations for structured data, local and brand signals, citations, profiles and content elements that help search engines and AI systems understand who you are, what you offer and why your information deserves trust.